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Full-Text Articles in Computer Sciences
Ar-Miner: Mining Informative Reviews For Developers From Mobile App Marketplace, Ning Chen, Jialiu Lin, Steven C. H. Hoi, Xiaokui Xiao, Boshen Zhang
Ar-Miner: Mining Informative Reviews For Developers From Mobile App Marketplace, Ning Chen, Jialiu Lin, Steven C. H. Hoi, Xiaokui Xiao, Boshen Zhang
Research Collection School Of Computing and Information Systems
With the popularity of smartphones and mobile devices, mobile application (a.k.a. “app”) markets have been growing exponentially in terms of number of users and downloads. App developers spend considerable effort on collecting and exploiting user feedback to improve user satisfaction, but suffer from the absence of effective user review analytics tools. To facilitate mobile app developers discover the most “informative” user reviews from a large and rapidly increasing pool of user reviews, we present “AR-Miner” — a novel computational framework for App Review Mining, which performs comprehensive analytics from raw user reviews by (i) first extracting informative user reviews by …
On Finding The Point Where There Is No Return: Turning Point Mining On Game Data, Wei Gong, Ee Peng Lim, Feida Zhu, Achananuparp Palakorn, David Lo
On Finding The Point Where There Is No Return: Turning Point Mining On Game Data, Wei Gong, Ee Peng Lim, Feida Zhu, Achananuparp Palakorn, David Lo
Research Collection School Of Computing and Information Systems
Gaming expertise is usually accumulated through playing or watching many game instances, and identifying critical moments in these game instances called turning points. Turning point rules (shorten as TPRs) are game patterns that almost always lead to some irreversible outcomes. In this paper, we formulate the notion of irreversible outcome property which can be combined with pattern mining so as to automatically extract TPRs from any given game datasets. We specifically extend the well-known PrefixSpan sequence mining algorithm by incorporating the irreversible outcome property. To show the usefulness of TPRs, we apply them to Tetris, a popular game. We mine …
On Predicting User Affiliations Using Social Features In Online Social Networks, Minh Thap Nguyen
On Predicting User Affiliations Using Social Features In Online Social Networks, Minh Thap Nguyen
Dissertations and Theses Collection (Open Access)
User profiling such as user affiliation prediction in online social network is a challenging task, with many important applications in targeted marketing and personalized recommendation. The research task here is to predict some user affiliation attributes that suggest user participation in different social groups.
Detecting Click Fraud In Online Advertising: A Data Mining Approach, Richard Oentaryo, Ee Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Kasun Perera, Bijay Neupane, Mustafa Faisal, Zeyar Aung, Wei Lee Woon, Wei Chen, Dhaval Patel, Daniel Berrar
Detecting Click Fraud In Online Advertising: A Data Mining Approach, Richard Oentaryo, Ee Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Kasun Perera, Bijay Neupane, Mustafa Faisal, Zeyar Aung, Wei Lee Woon, Wei Chen, Dhaval Patel, Daniel Berrar
Research Collection School Of Computing and Information Systems
Click fraud - the deliberate clicking on advertisements with no real interest on the product or service offered - is one of the most daunting problems in online advertising. Building an elective fraud detection method is thus pivotal for online advertising businesses. We organized a Fraud Detection in Mobile Advertising (FDMA) 2012 Competition, opening the opportunity for participants to work on real-world fraud data from BuzzCity Pte. Ltd., a global mobile advertising company based in Singapore. In particular, the task is to identify fraudulent publishers who generate illegitimate clicks, and distinguish them from normal publishers. The competition was held from …