Applied Mathematics Commons^™

Prediction And Optimal Scheduling Of Advertisements In Linear Television, Mark J. Panaggio, Pak-Wing Fok, Ghan S. Bhatt, Simon Burhoe, Michael Capps, Christina J. Edholm, Fadoua El Moustaid, Tegan Emerson, Star-Lena Estock, Nathan Gold, Ryan Halabi, Madelyn Houser, Peter R. Kramer, Hsuan-Wei Lee, Qingxia Li, Weiqiang Li, Dan Lu, Yuzhou Qian, Louis F. Rossi, Deborah Shutt, Vicky Chuqiao Yang, Yingxiang Zhou

Mathematical Sciences Faculty Research

Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of potential consumers and television commercials can be an effective way of transmitting these messages to a large audience. In order to meet the requirements for a typical advertising order, television content providers must provide advertisers with a predetermined number of "impressions" in the target demographic. However, because the number of impressions for a given program is not known a priori and because …