Physical Sciences and Mathematics Commons^™

Attractive Or Aggressive? A Face Recognition And Machine Learning Approach For Estimating Returns To Visual Appearance, Guodong Guo, Brad R. Humphreys, Mohammad I. Nouyed, Yang Zhou

Economics Faculty Working Papers Series

A growing literature documents the presence of appearance premia in labor markets. We analyze appearance premia in a high-profile, high-pay setting: head football coaches at bigtime college sports programs. These employees face job tasks involving repeated interpersonal interaction on multiple fronts and also act as the “face” of their program. We estimate the attractiveness of each employee using a neural network approach, a pre-trained Convolutional Neural Network fine tuned for this application. This approach can eliminate biases induced by volunteer evaluators and limited numbers of photos. We also use this approach to estimate the perceived aggressiveness of each employee based …