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Full-Text Articles in Physical Sciences and Mathematics
Dual-View Preference Learning For Adaptive Recommendation, Zhongzhou Liu, Yuan Fang, Min Wu
Dual-View Preference Learning For Adaptive Recommendation, Zhongzhou Liu, Yuan Fang, Min Wu
Research Collection School Of Computing and Information Systems
While recommendation systems have been widely deployed, most existing approaches only capture user preferences in the , i.e., the user's general interest across all kinds of items. However, in real-world scenarios, user preferences could vary with items of different natures, which we call the . Both views are crucial for fully personalized recommendation, where an underpinning macro-view governs a multitude of finer-grained preferences in the micro-view. To model the dual views, in this paper, we propose a novel model called Dual-View Adaptive Recommendation (DVAR). In DVAR, we formulate the micro-view based on item categories, and further integrate it with the …
Inter-Retailer Channel Competition: Empirical Analyses Of Store Entry Effects On Online Purchases, Qian Tang, Mei Lin, Youngsoo Kim
Inter-Retailer Channel Competition: Empirical Analyses Of Store Entry Effects On Online Purchases, Qian Tang, Mei Lin, Youngsoo Kim
Research Collection School Of Computing and Information Systems
This study empirically examines the effect of offline store entry on a competing online retailer in the footwear industry and investigates how this effect depends on the relative product assortment and price between the offline store and the online retailer. Using transaction data from a large online footwear retailer and offline store entry data from 19 major shoe retail chains and 3 department store chains, we quantify the entry effect of offline stores. Categorizing offline stores by assortment and price, we find that the entry of regular-price narrow-assortment stores generates a complementary effect that increases online purchases, while the entry …
An Economic Analysis Of Incentivized Positive Reviews, Jianqing Chen, Zhiling Guo, Jian Huang
An Economic Analysis Of Incentivized Positive Reviews, Jianqing Chen, Zhiling Guo, Jian Huang
Research Collection School Of Computing and Information Systems
It becomes increasingly popular that some large online retailers such as Amazon open their platforms to allow third-party retail competitors to sell on their own platforms. We develop an analytical model to examine this retailer marketplace model and its business impact. We assume that a leading retailer has both valuation advantage that may come from its reputation and information advantage that may come from its brand awareness. We find that the availability of relatively low-cost advertising through social media or search engine can effectively reduce the leading retailer's information advantage, and thus be an important driving force for its strategic …
On Self-Selection Biases In Online Product Reviews, Nan Hu, Paul A. Pavlou, Jie Zhang
On Self-Selection Biases In Online Product Reviews, Nan Hu, Paul A. Pavlou, Jie Zhang
Research Collection School Of Computing and Information Systems
Online product reviews help consumers infer product quality, and the mean (average) rating is often used as a proxy for product quality. However, two self-selection biases, acquisition bias (mostly consumers with a favorable predisposition acquire a product and hence write a product review) and underreporting bias (consumers with extreme, either positive or negative, ratings are more likely to write reviews than consumers with moderate product ratings), render the mean rating a biased estimator of product quality, and they result in the well-known J-shaped (positively skewed, asymmetric, bimodal) distribution of online product reviews. To better understand the nature and consequences of …
Showrooming Vs. Competing: How Does Brand Selection Matter?, Qian Tang, Mei Lin
Showrooming Vs. Competing: How Does Brand Selection Matter?, Qian Tang, Mei Lin
Research Collection School Of Computing and Information Systems
In this study, we empirically examine the effect of local shoe store openings on the sales of a competing, major online shoe retailer. Both showrooming and competing effects can play a role: Under the showrooming effect, the local store opening can lead to more online sales for the online retailer, whereas the competing effect created by the local store opening can substitute away the demand for the online retailer. We examine when one effect dominates the other by classifying local stores into single- and mixed-brand stores. We find that the showrooming effect is dominant for a single-brand store opening, and …
A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston
A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
Online auction markets play increasingly important roles for resource allocations in distributed systems. This paper builds upon a market-based framework presented by Guo et al. (Guo, Z., G. J. Koehler, A. B. Whinston. 2007. A market-based optimization algorithm for distributed systems. Management Sci. 53(8) 1345–1458), where a distributed system optimization problem is solved by self-interested agents iteratively trading bundled resources in a double auction market run by a dealer. We extend this approach to a dynamic, asynchronous Internet market environment and investigate how various market design factors including dealer inventory policies, market communication patterns, and agent learning strategies affect the …
Online Advertising By The Comparison Challenge Approach, Jae Wong Lee, Jae Kyu Lee
Online Advertising By The Comparison Challenge Approach, Jae Wong Lee, Jae Kyu Lee
Research Collection School Of Computing and Information Systems
To enhance the effectiveness of online comparisons from a manufacturer's point of view, we develop a framework for the comparison challenge approach. To develop the comparison challenge framework, we analyze 12 factors that determine the characteristics of comparison and propose models of valuable comparison challenges using the CompareMe and CompareThem strategies. We demonstrate the approaches with the example of PC selection. To help plan the comparison challenges, we formulate a mathematical programming model that maximizes the total value of comparison under the constraints of comparison opportunity and budgetary limitation. The model is applied to eight comparison scenarios, and its performance …
Product Schema Integration For Electronic Commerce: A Synonym Comparison Approach, Guanghao Yan, Wee-Keong Ng, Ee Peng Lim
Product Schema Integration For Electronic Commerce: A Synonym Comparison Approach, Guanghao Yan, Wee-Keong Ng, Ee Peng Lim
Research Collection School Of Computing and Information Systems
In any electronic commerce system, the heterogeneity of product descriptions is a critical impediment to efficient business information exchange. In the ABECOS electronic commerce system, buyer agents, seller agents, and directory agents liaise with one another in e-commerce activities. Only when agents have a common ontology of product descriptions (also called product schemas) are they able to interact seamlessly in e-commerce activities. This gives rise to the product schema integration problem (PSI); the problem of integrating heterogeneous schemas of a certain product into one globally compatible schema. We adopt an integration approach based on product attribute synonyms. We give a …