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Searching And Tagging: Two Sides Of The Same Coin?, Qiaozhu Mei, Jing Jiang, Hang Su, Chengxiang Zhai Jan 2007

Searching And Tagging: Two Sides Of The Same Coin?, Qiaozhu Mei, Jing Jiang, Hang Su, Chengxiang Zhai

Research Collection School Of Computing and Information Systems

This paper presents the duality hypothesis of search and tagging, two important behaviors of web users. The hypothesis states that if a user views a document D in the search results for query Q, the user would tend to assign document $D$ a tag identical to or similar to Q; similarly, if a user tags a document D with a tag T, the user would tend to view document D if it is in the search results obtained using T as a query. We formalize this hypothesis with a unified probabilistic model for search and tagging, and show that empirical …