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Physical Sciences and Mathematics Commons™
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Full-Text Articles in Physical Sciences and Mathematics
Cross Media Promotion Of The Internet In Television Commercials, Steven M. Edwards, Carrie La Ferle
Cross Media Promotion Of The Internet In Television Commercials, Steven M. Edwards, Carrie La Ferle
Temerlin Advertising Institute Research
Increasing presence of internet addresses across traditional media spurred the current study. Specifically, the study examined the cross media promotion of website addresses in television commercials to determine if and when they were being used, and by whom? For comparison purposes, other formsof direct response channels were also measured. A clearer understanding of the practice of promoting web sites in television commercials was garnered by examining website addresses for their size, length, positioning, frequency, product categoy representation, and other important attributes. The findings provide an initial base from which future growth and style of web site advertising in traditional media …
Detecting And Representing Relevant Web Deltas Using Web Join, Sanjay Kumar Madria, Wee Keong, Ee-Peng Lim, Sourav S. Bhowmick
Detecting And Representing Relevant Web Deltas Using Web Join, Sanjay Kumar Madria, Wee Keong, Ee-Peng Lim, Sourav S. Bhowmick
Computer Science Faculty Research & Creative Works
We show how to detect and represent Web deltas, i.e., changes in Web information, that are relevant to a user's query in the context of our Web warehousing system called WHOWEDA (Warehouse of Web Data). In WHOWEDA, Web information are materialized views stored in Web tables and can be manipulated and analyzed using a set of Web algebraic operators. We present a mechanism to detect relevant Web deltas using Web join and outer Web join. We show how to represent these changes using delta Web tables.