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Full-Text Articles in Physical Sciences and Mathematics
Cross Media Promotion Of The Internet In Television Commercials, Steven M. Edwards, Carrie La Ferle
Cross Media Promotion Of The Internet In Television Commercials, Steven M. Edwards, Carrie La Ferle
Temerlin Advertising Institute Research
Increasing presence of internet addresses across traditional media spurred the current study. Specifically, the study examined the cross media promotion of website addresses in television commercials to determine if and when they were being used, and by whom? For comparison purposes, other formsof direct response channels were also measured. A clearer understanding of the practice of promoting web sites in television commercials was garnered by examining website addresses for their size, length, positioning, frequency, product categoy representation, and other important attributes. The findings provide an initial base from which future growth and style of web site advertising in traditional media …
A Semantic-Based Middleware For Multimedia Collaborative Applications, Agustin Jose Gonzalez
A Semantic-Based Middleware For Multimedia Collaborative Applications, Agustin Jose Gonzalez
Computer Science Theses & Dissertations
The Internet growth and the performance increase of desktop computers have enabled large-scale distributed multimedia applications. They are expected to grow in demand and services and their traffic volume will dominate. Real-time delivery, scalability, heterogeneity are some requirements of these applications that have motivated a revision of the traditional Internet services, the operating systems structures, and the software systems for supporting application development. This work proposes a Java-based lightweight middleware for the development of large-scale multimedia applications. The middleware offers four services for multimedia applications. First, it provides two scalable lightweight protocols for floor control. One follows a centralized model …
Two Schools Of Thought About The Political Psychology Of The Internet, Ibpp Editor
Two Schools Of Thought About The Political Psychology Of The Internet, Ibpp Editor
International Bulletin of Political Psychology
This article describes and critiques two common assumptions about the psychopolitical consequences of continual modification and dispersal of the Internet.
Detecting And Representing Relevant Web Deltas Using Web Join, Sanjay Kumar Madria, Wee Keong, Ee-Peng Lim, Sourav S. Bhowmick
Detecting And Representing Relevant Web Deltas Using Web Join, Sanjay Kumar Madria, Wee Keong, Ee-Peng Lim, Sourav S. Bhowmick
Computer Science Faculty Research & Creative Works
We show how to detect and represent Web deltas, i.e., changes in Web information, that are relevant to a user's query in the context of our Web warehousing system called WHOWEDA (Warehouse of Web Data). In WHOWEDA, Web information are materialized views stored in Web tables and can be manipulated and analyzed using a set of Web algebraic operators. We present a mechanism to detect relevant Web deltas using Web join and outer Web join. We show how to represent these changes using delta Web tables.
Multicast Services For Multimedia Collaborative Applications, Emad Eldin Mohamed Mohamed
Multicast Services For Multimedia Collaborative Applications, Emad Eldin Mohamed Mohamed
Computer Science Theses & Dissertations
This work aims at providing multicast services for multimedia collaborative applications over large inter-networks such as the Internet. Multimedia collaborative applications are typically of small group size, slow group membership dynamics, and awareness of participants' identities and locations. Moreover, they usually consist of several components such as audio, video, shared whiteboard, and single user application sharing engines that collectively help make the collaboration session successful. Each of these components has its demands from the communication layer that may differ from one component to another. This dissertation identifies the overall characteristics of multimedia collaborative applications and their individual components. It also …