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College Football Television And Attendance: The Problem With Selection Bias, Jeremy M. Losak, Samuel Marteka, Mackenzie Mangos
College Football Television And Attendance: The Problem With Selection Bias, Jeremy M. Losak, Samuel Marteka, Mackenzie Mangos
Sport Management - All Scholarship
Television coverage's impact on college football attendance is a topic of debate. Between 2005 and 2019, annual growth in athletic department revenues for Football Bowl Subdivision (FBS) schools from media rights, postseason football, and National Collegiate Athletic Association (NCAA) conference distributions far exceed revenue growth in ticket sales revenue. This study re-evaluates the substitution or complementarity of television coverage and stadium attendance in college football with updated data while controlling for selection bias through endogenous treatment regression. Although initial results reveal a positive correlation between television coverage and attendance, national coverage and attendance appear to be substitutes after controlling for …