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Articles 1 - 3 of 3
Full-Text Articles in Sports Sciences
Developing A Pricing Strategy For The Los Angeles Dodgers, Denise Linda Parris, Joris Drayer, Stephen L. Shapiro
Developing A Pricing Strategy For The Los Angeles Dodgers, Denise Linda Parris, Joris Drayer, Stephen L. Shapiro
Human Movement Sciences & Special Education Faculty Publications
In 2011, the Los Angeles Dodgers Stadium averaged 36,236 fans per game, dropping from 43,979 in 2010 and 46,440 in 2009, an overall loss of about 10,000 fans per game in just two years. In 2011, The Dodgers' attendance ranking fell from first to eleventh in Major League Baseball (MLB), which amounted to a loss of over 800,000 tickets sold per year, as well as the resulting revenue from concessions and parking. Despite the Dodgers' long and storied history, ticket demand had been negatively influenced by inconsistent performance, mounting bad publicity surrounding owner Frank McCourt's divorce, the beating of a …
Dynamic Ticket Pricing In Sport: An Agenda For Research And Practice, Joris Drayer, Stephen L. Shapiro, Seoki Lee
Dynamic Ticket Pricing In Sport: An Agenda For Research And Practice, Joris Drayer, Stephen L. Shapiro, Seoki Lee
Human Movement Sciences & Special Education Faculty Publications
For decades, the airline and hotel industries have regularly changed prices to keep pace with fluctuating levels of consumer demand. This demand-based approach to pricing is referred to as revenue management. Meanwhile, the sport industry has traditionally underpriced tickets using a cost-based approach in order to maximize attendance and promote fan satisfaction. However, as operating costs have grown, sport organizations are now forced to reconsider these conservative pricing practices. Subsequently, in 2009, the San Francisco Giants were the first team to utilize dynamic pricing, which is a strategy that mirrors the revenue management approach. While data supporting or refuting the …
Comparative Study: The Impact Of The Sw3 Armband And Physical Activity Logbook In Promoting Physical Activity Adherence, Bernie Cunningham, Suzanne Kennedy, Joseph English, Humphrey Murphy
Comparative Study: The Impact Of The Sw3 Armband And Physical Activity Logbook In Promoting Physical Activity Adherence, Bernie Cunningham, Suzanne Kennedy, Joseph English, Humphrey Murphy
Irish Business Journal
The purpose of this study is to compare the impact of portable body sensing technology (SW3 Armband) to a traditional approach, a Physical Activity Logbook (PAL) in promoting physical activity adherence. Participant’s physical activity adherence levels were recorded over a six month period. The primary research involved a six month physical activity programme that commenced in October 2010 and finished in April 2011. Females (n=30) were recruited through a local newspaper and a radio advertisement. Participants were randomised to an Intervention Group (n=15) or a Control Group (n=15). To be eligible to participate in the study the following criteria applied: …