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Full-Text Articles in Public Health
Social Marketing And Falls Prevention: Market Segmentation And Product Positioning, Eric C. Stemmler
Social Marketing And Falls Prevention: Market Segmentation And Product Positioning, Eric C. Stemmler
Electronic Thesis and Dissertation Repository
The present study sets out to better understand how falls prevention can be marketed and positioned in order to increase participation rates in seniors. Market segmentation was used to create unique marketing mixes for individual groups of seniors. The senior market was segmented into frequent falling males and females, and non-falling males and females. Frequent fallers were defined by having experienced 2 or more falls in the past year, where non-fallers had experienced 1 or less falls. Twelve focus groups were conducted with thirty-five participants (N=35), 65 years or older. Differences were mainly found between number of falls …
The Influence Of The Childcare Environment On Physical Activity Among Preschool-Aged Children: A Feasibility Study, Leigh M. Vanderloo
The Influence Of The Childcare Environment On Physical Activity Among Preschool-Aged Children: A Feasibility Study, Leigh M. Vanderloo
Electronic Thesis and Dissertation Repository
This study sought to: (1) measure moderate-vigorous physical activity (PA) levels of a sample of preschoolers; (2) assess which attributes (e.g., space, equipment, policies) within centre-based childcare environments influence PA; and, (3) pilot the methodology to ensure the feasibility of undertaking a full-scale study. Thirty-one preschoolers from five childcare centres across London, Canada participated. Actical® accelerometers were worn by participants for one day during childcare hours to assess activity levels using a 15-second epoch length. The Environment and Policy Assessment and Observation instrument was used to conduct a full-day evaluation of the childcare environment. On average, participants engaged in 11.45 …