Public Health Commons^™

Eta Sigma Gamma - Georgia Southern University Chapter: Breast Cancer Awareness Health Communication Plan, Jill Johns, Omolola Okunromade

Eagle Showcase: Excellence in Service-Learning

The health communication plan was used to evaluate public health communication and advocacy promotion by efficiently increasing awareness about breast health and preventive services such as mammography screening among college students and women eligible for breast cancer screening. The communication plan was targeted towards empowering the Georgia Southern University chapter of Eta Sigma Gamma (ESG) members and other college students to act as health advocates by virtually disseminating information through the Facebook platform to their peer groups and social networks including friends and families in their community.

The purposes of the program evaluation and implementation measurement were to: 1) monitor …