Psychiatry and Psychology Commons^™

Using The Implicit Association Test To Investigate The Strength Of Synesthetic Associations, Margaret Martinez, Nicole Steiner, Simon Lacey, Lynne C. Nygaard, K. Sathian

Rowan-Virtua Research Day

Synesthesia is a phenomenon in which experiences in one sensory or cognitive domain are associated with automatic, involuntary experiences in a second domain. The present study investigated the relationship between the consistency and strength of these associations in grapheme-color synesthesia, in which a specific color is experienced when seeing a particular letter or number. Firstly, synesthetic participants completed the online Synesthesia Battery (SB) which measures the consistency with which individuals choose the same color for the same grapheme and returns a standardized score which distinguishes genuine synesthetes from non-synesthetes. Secondly, synesthetes and age/gender-matched non-synesthetic control participants completed an Implicit Association …