Medicine and Health Sciences Commons^™

A Review Of The Evaluation Of Healthway Sponsorships, Michael Rosenberg, Christina Mills, Joanna Granich, Renee Ferguson, Sarah French, Lisa Wood

Research outputs pre 2011

This study reviewed the methods used by Healthway to assess sponsorship implementation/value and to explore complimentary or alternative evaluation measures...

Interview questions related to sponsorship activities, procedures, requirements and evaluation. Suggestions for practical and alternative ways of assessing sponsorship implementation and conducting evaluations were also asked. In addition, the perceived value of sponsorship investments to Healthway and satisfaction with the existing evaluation framework were also sought...

Organisational Survey: Impact Of Healthway Funding On Currently Funded And Previously Funded Sar Organisations, Michael Rosenberg, Sarah French, Jenna Mitchell, Christina Mills, Lisa Wood

Research outputs pre 2011

Since 1992, organisations in receipt of Healthway funding have demonstrated consistently high levels of commitment to sponsorship requirements. In part, the high levels of commitment observed may reflect a trend towards organisations with similar values to Healthway applying for funding. Organisations with different values to Healthway may receive funding once and decide that the sponsorship does riot match the needs of their organisation. This may result in difficulties fo.r Healthway to access hard to reach organisations, or to establish longer-term partnerships with Sports, Arts or Racing (SAR) organisations that target high priority groups. To better understand how Healthway's requirements of …