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Social Responsibility And Livestrong, Kevin Filo, Daniel Funk, Danny O'Brien
Social Responsibility And Livestrong, Kevin Filo, Daniel Funk, Danny O'Brien
Danny O'Brien
EXTRACT The Lance Armstrong Foundation (LAF) is an organization that has been highly successful leveraging sport and social responsibihty. The LAF was founded in 1997 by professional cyclist Lance Armstrong, during his treatment for testicular cancer that had spread to his abdomen, lungs, and brain. The LAF was started based upon the idea of improving the lives of individuals affected by cancer. In its early years, the organization consisted of a small group of employees and volunteers working to raise money in the fight against cancer {LIVESTRONG: Owe his¬ tory, n.d.). Since those formative years, a number of factors have …