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Does Gender Moderate The Relationship Among Festival Attendees' Motivation, Perceived Value, Visitor Satisfaction, And Electronic Word-Of-Mouth?, Jeongyeon Jennie Ahn, Eun Kyong Cindy Choi, Hyun Woo Joung Sep 2020

Does Gender Moderate The Relationship Among Festival Attendees' Motivation, Perceived Value, Visitor Satisfaction, And Electronic Word-Of-Mouth?, Jeongyeon Jennie Ahn, Eun Kyong Cindy Choi, Hyun Woo Joung

Faculty and Student Publications

© 2020 by the authors. Festivals are experiential products heavily depending on the recommendations of previous visitors. With the power of social media growing, understanding the antecedents of positive electronic word-of-mouth (eWOM) intentions of festival attendees is immensely beneficial for festival organizers to better promote their festivals and control negative publicity. However, there is still limited research regarding eWOM intentions in the festival context. Thus, this study aims to fill such a gap by investigating the relationships among festival attendees' enjoyment seeking motivation, perceived value, visitor satisfaction, and eWOM intention in a local festival setting. Additionally, the moderating role of …


Teacher Evaluation Of An Integrated Nutrition Curriculum For Mississippi Schools, Janiya A. Davis May 2020

Teacher Evaluation Of An Integrated Nutrition Curriculum For Mississippi Schools, Janiya A. Davis

Honors Theses

The prevalence of childhood obesity in the United States has more than tripled over the last four decades from 5 percent in 1978 to 18.5 percent in 2016, and according to the Mississippi Obesity Action Plan, 40.4% of Mississippi elementary school children (grades K-5) were either overweight or obese. Some reports have suggested that Mississippi’s overall obesity rate could reach 66.7% by 2030. Although the literature on best practices for the prevention of this condition is limited, some success has been achieved through the use of school-based nutrition interventions, in which children are taught how to make healthy food choices. …


An Evaluation Of The Eating Behaviors Of Honors College Undergraduate Students At The University Of Mississippi, Anna Bouthillier May 2020

An Evaluation Of The Eating Behaviors Of Honors College Undergraduate Students At The University Of Mississippi, Anna Bouthillier

Honors Theses

Eating disorders are defined as an illness that changes one’s relationship with food, that ultimately affects one’s emotions, thoughts, and physical well-being. Three types of eating disorders most commonly diagnosed are anorexia nervosa, bulimia nervosa, and disordered eating. It is important to note that disordered eating is a term used to describe abnormal eating behaviors and feelings related to food that may or may not fall into a certain diagnostic category (Anderson, 2018). Many college students today are diagnosed with an eating disorder or disordered eating as a result of the increasing anxiety and pressures experienced at this age.

The …