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Price, Promotion, And Availability Of Nutrition Information: A Descriptive Study Of A Popular Fast Food Chain In New York City, Corey Hannah Basch, Danna Ethan, Sonali Rajan

Publications and Research

Legislation in NYC requires chain restaurants to post calorie information on menu boards in an effort to help consumers make more informed decisions about food and beverage items they are purchasing. While this is a step in the right direction in light of the current obesity epidemic, there are other issues that warrant attention in a fast food setting, namely the pricing of healthy food options, promotional strategies, and access to comprehensive nutrition information. This study focused on a popular fast-food chain in NYC. The study’s aims were threefold: (1) to determine the cost differential between the healthiest meal item …