Plant Sciences Commons^™

The Importance Of Communication Skills To Independent Crop Consultants, Lindsay Overmyer

Doctor of Plant Health Program: Dissertations and Student Research

Independent crop consulting companies provide services to farmers by scouting (i.e., collecting field observations of plants and pests) and developing management recommendations for individual fields. In production agriculture, independent crop consultants (ICCs) are professionals who are independent of product sales. They are knowledgeable in many disciplines including plant pathology, entomology, weed science, plant science, economics, water management, and soil science. However, ICCs must also have extensive communication skills to communicate to their audience of field scout(s), farmers, industry professionals, and government officials. The goal of this document is to examine how ICCs use their communication skills and how they can …