Plant Sciences Commons^™

Pb1648-Considering An Agritainment Enterprise In Tennessee, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Agritainment (agritourism and entertainment farming enterprises) has an extensive history in the United States. Farm-related recreation and tourism can be traced back to the late 1800s, when families visited farming relatives in an attempt to escape from the city’s summer heat. Visiting the country became even more popular with the widespread use of the automobile in the 1920s. Rural recreation gained interest again in the 1930s and 1940s by folks seeking an escape from the stresses of the Great Depression and World War II. These demands for rural recreation led to widespread interest in horseback riding, farm petting zoos and …

Pb1642-Considerations For A Value-Added Agribusiness, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

The Agricultural Development Center (ADC) was created by The University of Tennessee Agricultural Extension Service during the spring of 1998. The ADC’s mission is to increase the value of Tennessee’s economy through new, expanded and improved processing and marketing of agriculture, aquaculture and forestry commodities, i.e., “adding value!” Value can be added by processing, packaging and marketing products developed from agricultural sources.

To take advantage of Tennessee’s value-added agricultural potential, farmers and agri-entrepreneurs must be aware of value-added opportunities, as well as informed about the feasibility, planning and market development associated with a value-added business. There are also income opportunities …