Pharmacology, Toxicology and Environmental Health Commons^™

Implementing A Community-Based Social Marketing Project To Improve Agricultural Worker Health, Joan D. Flocks, Leslie Clarke, Stan Albrecht, Carol Bryant, Paul Monaghan, Holly Baker

Joan D. Flocks

The Together for Agricultural Safety project is a community-based social marketing project working to reduce the adverse health effects of pesticide exposure among fernery and nursery workers in Florida. In 3 years, the collaboration between university and community researchers has embodied many of the principles of community-based research while completing multiple stages of formative data collection required for a social marketing project. This hybrid approach to developing a health intervention for a minority community has been successful in its early stages because the community partners are organized, empowered, and motivated to execute research activities with the assistance of academic partners. …