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Understanding Consumer Preference For Functional Barley Tortillas Through Sensory, Demographic, And Behavioral Data, Ayako Toma, Maria Botero Omary, Kurt A. Rosentrater, Elizabeth A. Arndt, Naruemon Prasopsunwattana, Sutida Chongcham, Rolando A. Flores
Understanding Consumer Preference For Functional Barley Tortillas Through Sensory, Demographic, And Behavioral Data, Ayako Toma, Maria Botero Omary, Kurt A. Rosentrater, Elizabeth A. Arndt, Naruemon Prasopsunwattana, Sutida Chongcham, Rolando A. Flores
Kurt A. Rosentrater
Consumption of whole grains as part of a health-promoting diet is encouraged among Americans due to beneficial nutrients and phytochemicals. The main objectives of this study were to investigate the effect of whole barley flour particle size on consumer acceptance of whole grain and soluble fiber-enriched tortillas; to examine the effect of demographic and behavioral data on consumer acceptance; and to establish relationships between consumer acceptance and survey results to identify market opportunities among particular groups of consumers. Four experimental tortillas and two representative commercial brands were tested by 95 untrained panelists using a 9-point hedonic scale for appearance, color, …