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The Interplay Of Health Claims And Taste Importance On Food Consumption And Self-Reported Satiety.Pdf, Maya Vadiveloo, Vicki Morwitz, Pierre Chandon
The Interplay Of Health Claims And Taste Importance On Food Consumption And Self-Reported Satiety.Pdf, Maya Vadiveloo, Vicki Morwitz, Pierre Chandon
Maya Vadiveloo
Research has shown that subtle health claims used by food marketers influence pre-intake expectations,
but no study has examined how they influence individuals’ post-consumption experience of satiety after
a complete meal and how this varies according to the value placed on food taste. In two experiments, we
assess how labeling a pasta salad as ‘‘healthy’’ or ‘‘hearty’’ influences self-reported satiety, consumption
volume, and subsequent consumption of another food. Using MANOVA, Study 1 shows that individuals
who report low taste importance consume less—yet feel just as satiated—when a salad is labeled ‘‘hearty’’
rather than ‘‘healthy.’’ In contrast, for individuals with higher …