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Edith Cowan University

Social and Behavioral Sciences

Theses : Honours

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Finding Companionship On The Road Less Travelled: A Netnography Of The Whole Food Plant-Based Aussies Facebook Group, Robyn Chuter Jan 2018

Finding Companionship On The Road Less Travelled: A Netnography Of The Whole Food Plant-Based Aussies Facebook Group, Robyn Chuter

Theses : Honours

Chronic conditions are now the leading contributors to the burden of disease and associated healthcare expenditure in Australia. Wholefood plant-based diets are an evidence-based approach to the prevention, management and even reversal of many types of chronic disease. However, numerous practical, cognitive, social and intrapersonal barriers inhibit the ‘mainstreaming’ of plant-based diets (PBDs). Online communities may provide the informational, emotional and social support to help members overcome these barriers. However, there is a paucity of research on both the support needs of people attempting to follow PBDs in Australia, and the role that online community membership plays in providing this …