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Full-Text Articles in Kinesiology
Banking On The Pink Dollar: Sponsorship Awareness And The Gay Games, Brenda Pitts
Banking On The Pink Dollar: Sponsorship Awareness And The Gay Games, Brenda Pitts
Kinesiology Faculty Publications
Since 1982, the Gay Games have been staged every four years; the most recent one was Gay Games VI in Sydney, Australia, in November, 2002. It is an international event that attracts participation and spectators from over 100 countries. Sponsorship dollars have increased steadily and significantly at each Gay Games, from zero dollars in 1982 to $10 million in 2002. Sponsorship has come from both mainstream companies and gay and lesbian companies. At a time when lesbian and gay people are not yet fully accepted, appreciated, or understood in many countries, why would companies choose to use the Gay Games …
Culture And Other Market Demand Variables: An Exploration With Professional Baseball In The Usa And Taiwan, Chia-Ying (Doris) Lu, Brenda Pitts
Culture And Other Market Demand Variables: An Exploration With Professional Baseball In The Usa And Taiwan, Chia-Ying (Doris) Lu, Brenda Pitts
Kinesiology Faculty Publications
Even though the consumer of spectator sports in the United States has many choices, professional baseball is still one of the most popular sports. In Taiwan, however, the spectator has little choice - baseball is the is the only professinal team sport.Unfortunately, there is very little research involving culture, other market demands, and baseball in America, and no research in Taiwan. Hence, the purpose of this study was to examine culture and other market demands in relation to factors that influence spectator attendance at professional baseball games in the Taiwan Major League (TML) and in minor league baseball (MiLB) in …
Program Choice Factors Of Sport Management Doctoral Students In North America, Jay Jisha, Brenda Pitts
Program Choice Factors Of Sport Management Doctoral Students In North America, Jay Jisha, Brenda Pitts
Kinesiology Faculty Publications
No abstract provided.
Legal Issues Associated With Ticket Scalping, Beth Cianfrone, Dan Connaughton
Legal Issues Associated With Ticket Scalping, Beth Cianfrone, Dan Connaughton
Kinesiology Faculty Publications
No abstract provided.