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Consumer Attitudes, Knowledge, And Behavior: Understanding Gluten Avoidance And Point-Of-Decision Prompts To Increase Fiber Consumption, Kristina Arslain

Department of Food Science and Technology: Dissertations, Theses, and Student Research

Understanding consumer food behavior is important for creating effective health programs and policies that address obesity. In this thesis, two topics of consumer food behavior are explored: understanding gluten avoidance and the use of point-of-decision prompts (PDP) to increase the purchase of healthier food choices. In this first topic, nationally representative data was collected on people’s gluten-free (GF) experience and perceptions. It was found that people were more likely to avoid gluten if they believed the (GF) diet was healthier than a gluten-containing diet and if they were recommended to try the diet. The second topic studies the influence of …