Food Science Commons^™

Developing A Messaging Graphic For Storage Times Of Refrigerated Ready To Eat (Rte) Foods For A Consumer Food Safety Health Campaign, Delores Chambers, Edgar Chambers, Sandria Godwin, Alisa Doan, Sheryl Cates

Human Sciences Faculty Research

This study developed and evaluated risk communication messages for ready to eat (RTE) foods targeted towards consumer storage practices in a food safety health campaign. Concepts were determined from a fractional factorial design of five categories of attributes potentially present in health promotion: title, message, graphic, slogan, and icon. Consumers viewed a subset of concepts and scored how useful the concept was in remembering to throw away RTE foods that were stored too long. Regression analysis determined which combinations of message attributes were most likely to result in using the information to throw out foods, which could help prevent foodborne …