Ecology and Evolutionary Biology Commons^™

Climate Change Extension: Presenting The Science Is Necessary But Insufficient, Paul C. Vincelli, Rebecca L. Mcculley

Plant Pathology Presentations

Why Should We Consider How to Present Scientific Information?

To engage a wide spectrum of agricultural producers in the discussion of human-induced climate change and its mitigation.

What Did We Do?

Our initial Extension efforts on climate change in Kentucky were based on an information-deficit model, which assumes that citizens fail to accept climate change because they don’t understand the science. However, social science research indicates that this topic has cultural significance for many agricultural producers, suggesting that presentation of sound scientific information alone is likely to be unpersuasive. Based on social science research, we redesigned our outreach efforts to …