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Full-Text Articles in Agriculture
Perceived Government Control And Its Influence On Climate Change Knowledge And Perceptions: Applications For Effective Communication, Catherine E. Sanders, Kristin Gibson, Alexa J. Lamm
Perceived Government Control And Its Influence On Climate Change Knowledge And Perceptions: Applications For Effective Communication, Catherine E. Sanders, Kristin Gibson, Alexa J. Lamm
Journal of Applied Communications
Climate change is one of the biggest challenges facing the global agricultural food system at the current moment. While scientists agree that anthropogenic climate change is a critical issue, many United States residents remain skeptical, presenting a significant communication challenge. Understanding the factors influencing public perceptions of climate change are essential to informing agricultural and environmental communication efforts if they are to be effective at mitigating its effects. Previous studies have identified political affiliation and ideology as key predictors for climate change perceptions; however, understanding more detailed components of political ideology and affiliation could strengthen the predictive capacity of these …
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Journal of Applied Communications
It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an …