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- 4.08 Social marketing, educational/public information campaigns (2)
- 2.04 Nonformal/extension education and outreach (using technology) (1)
- 3.02 Image design (graphics, photography, Web, print) (1)
- 4.02 Communications in industry (1)
- 4.10 Message development/testing (1)
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- 4.12 Risk and crisis communication (1)
- 4.13 Public opinion (1)
- 7.02 Empirical-analytic methods (1)
- 7.03 Communication theory, models (1)
- Climate change (1)
- Disaster Communication (1)
- Government autonomy (1)
- Government control (1)
- Lab grown meat (1)
- Limited Capacity Model of Motivated Mediated Message Processing (1)
- Meltwater (1)
- Natural Resources (1)
- Political affiliation (1)
- Political ideology (1)
- Recall (1)
- Risk and benefit perceptions (1)
- Uncertainty perceptions (1)
Articles 1 - 3 of 3
Full-Text Articles in Agriculture
Perceived Government Control And Its Influence On Climate Change Knowledge And Perceptions: Applications For Effective Communication, Catherine E. Sanders, Kristin Gibson, Alexa J. Lamm
Perceived Government Control And Its Influence On Climate Change Knowledge And Perceptions: Applications For Effective Communication, Catherine E. Sanders, Kristin Gibson, Alexa J. Lamm
Journal of Applied Communications
Climate change is one of the biggest challenges facing the global agricultural food system at the current moment. While scientists agree that anthropogenic climate change is a critical issue, many United States residents remain skeptical, presenting a significant communication challenge. Understanding the factors influencing public perceptions of climate change are essential to informing agricultural and environmental communication efforts if they are to be effective at mitigating its effects. Previous studies have identified political affiliation and ideology as key predictors for climate change perceptions; however, understanding more detailed components of political ideology and affiliation could strengthen the predictive capacity of these …
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Journal of Applied Communications
It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an …
Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy
Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy
Journal of Applied Communications
Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, …