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Evaluating The Impacts Of Production Process And Product Origin On Willingness To Pay For Shrimp, Addison Ellis

All Theses

The 2002 Farm Bill included a provision requiring various agricultural commodities to comply with country of origin labeling (COOL). Proponents of COOL argued that the policy would support U.S. producers and benefit U.S. consumers. This argument was based on the assumption that U.S. consumers prefer domestic products to imported products and hence the demand for U.S. products would increase following the implementation of COOL. However, analyzing the impact of COOL on shrimp, one of the first commodities covered the program, is complicated by recent trade disputes, concerns over the safety of farm raised products and potential stigma effects associated with …