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Full-Text Articles in Agriculture
Understanding Cut Flower Consumers, Makaylie Langford, Kynda R. Curtis, Melanie Stock
Understanding Cut Flower Consumers, Makaylie Langford, Kynda R. Curtis, Melanie Stock
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This fact sheet provides information on cut flower consumers, such as floral preferences and consumer demographics and psychographics. It discusses possible ways to enhance perceived value and interest in cut flowers.