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Assessment Of Consumer Motivations To Attend Farmers' Markets, Their Preferences, And Their Willingness To Pay For Differentiated Fresh Produce: Three Essays, Jean Dominique Gumirakiza
Assessment Of Consumer Motivations To Attend Farmers' Markets, Their Preferences, And Their Willingness To Pay For Differentiated Fresh Produce: Three Essays, Jean Dominique Gumirakiza
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
The purpose of this public abstract is to present research objectives, societal benefits, and costs associated with this dissertation. This dissertation is one the outcomes of a three-year $155,450.86 project whose number is UTA01008. Kynda Curtis, Associate Professor, Department of Applied Economics proposed the project to assess consumer demand and purchase motivations for differentiated produce across direct marketing outlets. In general, this dissertation seeks to analyze consumer primary motivations for attending farmers’ markets, their preferences, and their willingness to pay for differentiated fresh produce. To accomplish this task, we develop three essays.
Specific objectives for the first essay are to …