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Articles 1 - 10 of 10
Full-Text Articles in Life Sciences
An Intergenerational Study Of The Entrepreneurial Nature Of Agritourism Operators, Will Culler
An Intergenerational Study Of The Entrepreneurial Nature Of Agritourism Operators, Will Culler
All Dissertations
Economic and non-economic trends have left farm operators of all ages contemplating enterprise diversification strategies to create advantages and to ensure their farms' sustainability for future generations. One such strategy is agritourism, in which a visitor to a working farm or other agricultural setting interacts with the farm landscape or participates in an agricultural process for tourism or leisure purposes. This study aims to contribute to academics, researchers, extension educators, practitioners, and farm service providers who offer training and resources to better equip current and future agritourism operators. The study tested the general hypothesis that agritourism operators' entrepreneurial goals and …
Agritourism As An Alternative On-Farm Enterprise For Small U.S. Farms: Examining Factors Influencing The Agritourism Decisions Of Small Farms, Reginald Holland, Aditya R. Khanal, Purushottam Dhungana
Agritourism As An Alternative On-Farm Enterprise For Small U.S. Farms: Examining Factors Influencing The Agritourism Decisions Of Small Farms, Reginald Holland, Aditya R. Khanal, Purushottam Dhungana
Agricultural and Environmental Sciences Faculty Research
This study examines the adoption of agritourism by small farms in the U.S. Using primary survey data collected from small farms in Tennessee in 2020, we assessed adopter characteristics and investigated the factors influencing the farmers’ decision to adopt or add agritourism-related activities, including recreational, educational, and touristic attractions in the farm. We found that factors such as social media marketing, smartphone use in farm activities, and having farm insurance significantly increased the likelihood of agritourism adoption in addition to other demographic factors. Additionally, we found that a farmer’s perceived survival risk positively influences small farms to adopt agritourism. Small …
Farmers’ Markets & College Students: Shaping Our Shared Community And Bridging The Barrier With On-Campus Interaction, Emma Grace Vaughn
Farmers’ Markets & College Students: Shaping Our Shared Community And Bridging The Barrier With On-Campus Interaction, Emma Grace Vaughn
Mahurin Honors College Capstone Experience/Thesis Projects
This project studies the relationship between college students and farmers' markets, with the goal of overcoming known barriers of student participation. A survey conducted at an on-campus farmers' market, Market on the Avenue, details the impact of bringing these events to Western Kentucky University and looks towards the improvement of future markets. The purpose of this evaluation is to understand how effectively this event bridges the known barriers inhibiting WKU student participation in farmers’ markets, and to develop survey data into recommendations for improvement.
It’S More Than Profits: Examining Perceived Success In Agritourism, Lindsay Quella
It’S More Than Profits: Examining Perceived Success In Agritourism, Lindsay Quella
Graduate College Dissertations and Theses
Over the last 20 years, small- and medium-sized farm owners are increasingly interested in participating in agritourism and direct sales in order to boost income, provide family employment, and educate the public about agriculture, among other reasons. A growing body of research has focused on agritourism from the provider perspective, but more research is needed in order to identify supports and barriers for agritourism operators. In order to address this gap, we first investigated how operators themselves define success, before studying the attributes that are associated with success in agritourism. While prior research acknowledges the strong influence of non-economic factors …
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the sample …
Agritourism Development In Southwest Michigan: Motivations Of Agritourists And Operators, Esther Akoto Amoako
Agritourism Development In Southwest Michigan: Motivations Of Agritourists And Operators, Esther Akoto Amoako
Masters Theses
National agricultural statistics show that the number of agritourism farms and the proportion of agritourism related revenues in the United States has steadily increased during the last ten years, especially among small family farms. The recent growth in agritourism is both demand - and supply-driven. However, there are limited studies that explore agritourism motivations from both the visitors' and operators’ perspectives. This study examines what the agritourists' and operators’ motivations are and the challenges facing the industry to provide information for those currently involved and those wanting to include agritourism in their operations. Online and in-person surveys and unstructured interviews …
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall …
Diversification Through ‘Fun In The Farm’: Analyzing Structural Factors Affecting Agritourism In Tennessee, Aditya R. Khanal, Ummey Honey, Omobolaji Omobitan
Diversification Through ‘Fun In The Farm’: Analyzing Structural Factors Affecting Agritourism In Tennessee, Aditya R. Khanal, Ummey Honey, Omobolaji Omobitan
Agricultural and Environmental Sciences Faculty Research
With recent development, agritourism – visiting a working agricultural setting such as farm and ranch for leisure, recreation, or educational purposes – is gaining popularity in the US. Agritourism can be considered as a viable alternative agricultural enterprise to enhance income and sustainability of farms. This study maps agritourism locations and analyzes the structural factors affecting agritourism location and establishments. Using zip-code level location information, county-level data from Tennessee and spatial regression models, we found significant effects of rural factors, demographics, and educational-, economic-, and cultural- capital factors and their interactions on the location and establishment of agritourism farms. The …
Descriptive Aanalysis Of Agritourism In Louisiana: Motivation. Marketing. Limitations., Denys Maksymov
Descriptive Aanalysis Of Agritourism In Louisiana: Motivation. Marketing. Limitations., Denys Maksymov
LSU Master's Theses
This study aims to present information on the existing Louisiana agritourism industry and create a descriptive profile of agritourism operators, addressing specifically what motivates people to engage in agritourism. A subsequent focus of the study is to document marketing approaches used in promoting agritourism operations and concerns and limitations faced by Louisiana agritourism operators. These will be achieved through the following objectives: 1. Use a survey instrument to collect information on the demographics of farmers interested and/or engaged in agritourism, farm characteristics, types of activities offered in the agritourism operations, as well as motivators for engaging in agritourism. 2. Analyze …
Knowledge And Perceptions Of Agriculture In Tennessee Through Fall Agritourism Experiences, Jessica Jarrell Poore
Knowledge And Perceptions Of Agriculture In Tennessee Through Fall Agritourism Experiences, Jessica Jarrell Poore
Masters Theses
The purpose of this study was to identify the key educational components of agritourism in Tennessee. The study strived to identify if knowledge of the agricultural industry increased due to agritourism experiences and if perception of the agriculture industry changed due to the experience. Additionally, the research sought to describe visitor demographics and characteristics.Following a pilot study in 2009, three agritourism venues throughout the state of Tennessee were used to collect surveys to create a pool of respondents and to identify their original knowledge of perceptions of the agriculture industry for the 2010 study. Additional data was gathered through an …