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Full-Text Articles in Life Sciences

Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung Nov 2008

Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung

Faculty of Health and Behavioural Sciences - Papers (Archive)

This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how ‘attractive’, ‘believable’, and ‘new and different’ they found each concept and their ‘intention to try’. Each variable was significantly related to intention to try (p<0.001) and together explained 56% of the intention score. Claims and carriers independently had a significant effect on ratings of attractiveness and intention to try but, unlike the Dutch study, the carrier was a more important predictor of intention to purchase than the claim. Implications for regulation of health claims for food are discussed.


Nutrient Function, Health And Related Claims On Packaged Australian Food Products - Prevalence And Compliance With Regulations, P. G. Williams, H. Yeatman, Leisa Ridges, A. Houston, J. Rafferty, A. Roesler, M. Sobierajski, B. Spratt May 2008

Nutrient Function, Health And Related Claims On Packaged Australian Food Products - Prevalence And Compliance With Regulations, P. G. Williams, H. Yeatman, Leisa Ridges, A. Houston, J. Rafferty, A. Roesler, M. Sobierajski, B. Spratt

Peter Williams

Australia and New Zealand are currently reviewing the regulations governing nutrition function, health and related claims on foods. Health claims currently are not permitted on food labels, with one exception. The aim of this study was to describe the use of such claims on packaged food for sale in Australia (excluding nutrient content claims) prior to any changes to the regulations, and measure compliance with existing regulations. A survey was conducted of the labelling of 7850 products (including multiple pack sizes of individual foods) in 47 different food categories on sale in New South Wales in 2003. A total of …