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Full-Text Articles in Life Sciences
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
Journal of Applied Communications
Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and …
Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna
Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna
Journal of Applied Communications
This professional development article provides a case study of the Explore Research at the University of Florida video project, conducted by University of Florida undergraduate and graduate students. Students take an advanced digital media production course where they develop videos documenting research at the university. The videos are then displayed at the Museum of Natural History and various online, broadcast, and cable television outlets. This article also provides suggestions for individuals who may want to develop their own partnerships with similar organizations in their courses.
Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers
Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers
Journal of Applied Communications
Creativity has been deemed as an essential skill in agricultural communications graduates by both industry and academia, and it has a pivotal role in student success within the classroom and the workforce. In order to foster students’ creative thinking skills, faculty must turn away from traditional norms of lecture-based delivery and foster an environment where students are actively creating and engaging in the learning process. The purpose of this study was to provide insight on the nature of creativity as it relates to agricultural communications curriculum—focused on pedagogical strategies and creative assessments. This qualitative case study examined how agricultural communications …