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- 1.01 Communication instruction (5)
- 1.02 Instructional techniques (4)
- 1.04 Nonformal/extension education and outreach (3)
- 1.00 ACADEMIC PROGRAMS (2)
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- 2.00 DISTANCE EDUCATION AND INSTRUCTIONAL DESIGN, ELECTRONIC MEDIA, INFORMATION TECHNOLOGY (1)
- 2.03 Formal education (using technology) (1)
- 2.05 Instructional design (1)
- 3.00 VISUAL COMMUNICATIONS, LAYOUT, BROADCASTING, WRITING, NEW MEDIA (1)
- 3.02 Image design (graphics, photography, Web, print) (1)
- 3.03 Video (1)
- 3.05 Broadcast (1)
- 3.08 Multimedia (1)
- 5.05 Medium-specific journalism (print, broadcast, online) (1)
- 7.02 Empirical-analytic methods (1)
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- Agricultural Communication (1)
- Agricultural communication (1)
- Agricultural communication(s) (1)
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- Agricultural science (1)
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Articles 1 - 12 of 12
Full-Text Articles in Life Sciences
What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta
What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta
Journal of Applied Communications
Little research to this point has examined food, agricultural, natural resource, and human science (FANRHS) podcast creation, the trustworthiness of the information presented, and the credibility of the individuals speaking on the podcast. The purpose of this study was to explore the level of trust in science of FANRHS podcast producers, guests, and listeners. The study followed an explanatory sequential mixed-method design beginning with an online survey instrument to measure trust in science and later, semi-structured interviews to further explore participants’ perceptions of trust and trust in science. Results showed participants had moderate to moderately high levels of trust in …
Using Urban Farmer Perceptions Of Urban Agricultural Resources To Inform Extension Programming: A Q Methodology Study, Joshua Campbell, Angel N. Riggs, Diane Montgomery
Using Urban Farmer Perceptions Of Urban Agricultural Resources To Inform Extension Programming: A Q Methodology Study, Joshua Campbell, Angel N. Riggs, Diane Montgomery
Journal of Applied Communications
Urban farmers face challenges as they work among traditionally underserved populations, are new to farming, and may not recognize the resources available to them. The United States Department of Agriculture (USDA) prioritizes urban food production research and has recognized the unique challenges faced by urban farmers. The purpose of this study was to better understand the perspectives of urban farmers toward urban agricultural resources. Using the USDA Urban Agricultural Toolkit (2016) as a conceptual framework, this study found three perspectives of Oklahoma agricultural producers regarding urban agricultural resource challenges: The Visionary Farmer, The Business-minded Farmer, and The Learning Farmer. Visionary …
Ready, Set, Communicate: Measuring Usability Of Instructional Modules Designed To Improve Communications Skills Of Students Studying Agricultural Sciences, Theresa Pesl Murphrey, Audra W. Richburg, Holli R. Leggette, Shannon L. Norris-Parish, Jean A. Parrella
Ready, Set, Communicate: Measuring Usability Of Instructional Modules Designed To Improve Communications Skills Of Students Studying Agricultural Sciences, Theresa Pesl Murphrey, Audra W. Richburg, Holli R. Leggette, Shannon L. Norris-Parish, Jean A. Parrella
Journal of Applied Communications
Well-developed communications skills are essential to a proficient agricultural workforce. Online instruction via reusable learning modules (RLMs) is one way agricultural science faculty can provide their students with expert communications skills training. Although RLMs have many benefits, their value degrades rapidly if the learner cannot access or use the technology efficiently. Therefore, online instruction must be tested to ensure usability. The purpose of our study was to assess the usability of RLMs developed to bolster the communications skills of students studying in the agricultural sciences and provide guidance for future curricula and online instruction development. We used quantitative and qualitative …
Developing Writing Self-Efficacy: Perspectives From Agricultural Communications Students, Haley M. Banwart, Shuyang Qu
Developing Writing Self-Efficacy: Perspectives From Agricultural Communications Students, Haley M. Banwart, Shuyang Qu
Journal of Applied Communications
While there is mounting consensus writing is an essential skill required of agricultural communications graduates, there are opposing views as to what educators can do to improve students’ writing education and performance. Self-efficacy research provides one perspective for exploring the relationship between students’ performance and their beliefs in their writing abilities. The purpose of this study was to qualitatively explore how agricultural communications students perceive their writing self-efficacy and what underlying sources shape their self-efficacy beliefs. The findings confirmed agricultural communications students use a variety of sources to inform their self-efficacy beliefs including their interpretations of their writing performance and …
Modernizing High School Agricultural Communications Competencies: A National Delphi Study, Mackenzie Atkins, Kati Lawson, Ricky Telg
Modernizing High School Agricultural Communications Competencies: A National Delphi Study, Mackenzie Atkins, Kati Lawson, Ricky Telg
Journal of Applied Communications
The purpose of this study was to identify current competencies needed for high school students to succeed in their agricultural communication courses. This study also identified an ideal introduction level for each competency and provides up-to-date consensus on the most important agricultural communication competencies for high school students as determined by university faculty. Twenty years have passed since secondary agricultural communication competencies have been evaluated at a national level (Akers, 2000). Since then, industry standards have changed, including the emergence of social media, which is reflected in the results of this study. This study was conducted through a two-round Delphi …
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Journal of Applied Communications
Extension programs must constantly evaluate communication plans and platforms to determine if they are worth the investment of time, money, and resources. Podcasts are growing in popularity as a communication platform for education and entertainment. With the VARK model of learning styles and core plant pathology concepts as a guide, researchers evaluated the prevalence and type of plant pathology information in podcasts to better understand how podcasts could benefit Extension plant pathology programs. Using keywords related to plant pathology, researchers searched popular mobile podcast listening applications and evaluated relevant podcast episodes using content analysis methods. Results indicated few podcast shows …
Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch
Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch
Journal of Applied Communications
A growing need exists to identify, implement, and research alternative methods to communicate with, educate, and engage youth about science, in order to increase science literacy and knowledge of future societal decision-makers. Electronic field trips (EFTs) are one channel of non-formal communication and education that have been introduced in agricultural and natural resources to reach youth audiences with science-based information in real-time. EFTs can be conducted in several different ways due to the proliferation of video production and web-streaming technologies. The following professional development article offers science communication professionals and scientists a detailed model and specific steps to develop and …
An Evaluation Of Website Usability For A Cover Crops Resource In The Southern Region, Emily Cabrera, Jessica Holt
An Evaluation Of Website Usability For A Cover Crops Resource In The Southern Region, Emily Cabrera, Jessica Holt
Journal of Applied Communications
With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming …
Impact Of Computer-Based Peer Review On College Students’ Performance And Perceived Self-Efficacy In An Online Graphic Design Course, Sharon P. Wagner, Tracy Rutherford
Impact Of Computer-Based Peer Review On College Students’ Performance And Perceived Self-Efficacy In An Online Graphic Design Course, Sharon P. Wagner, Tracy Rutherford
Journal of Applied Communications
Prior research has indicated that the incorporation of computer-based peer review into writing instruction increases student engagement, improves student performance, and increases student perceptions of self-efficacy. This study used a quasi-experimental untreated control group design to examine the impact of computer-based peer review on student performance and perceived self-efficacy in an undergraduate agricultural graphic design course. The impact of participation in computer-based peer review on performance scores was investigated using a MANOVA. After two rounds of peer review, students improved their overall course performance by one-half letter grade. Perceptions of self-efficacy were further analyzed using a one-way repeated measures ANOVA. …
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
Journal of Applied Communications
Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and …
Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna
Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna
Journal of Applied Communications
This professional development article provides a case study of the Explore Research at the University of Florida video project, conducted by University of Florida undergraduate and graduate students. Students take an advanced digital media production course where they develop videos documenting research at the university. The videos are then displayed at the Museum of Natural History and various online, broadcast, and cable television outlets. This article also provides suggestions for individuals who may want to develop their own partnerships with similar organizations in their courses.
Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers
Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers
Journal of Applied Communications
Creativity has been deemed as an essential skill in agricultural communications graduates by both industry and academia, and it has a pivotal role in student success within the classroom and the workforce. In order to foster students’ creative thinking skills, faculty must turn away from traditional norms of lecture-based delivery and foster an environment where students are actively creating and engaging in the learning process. The purpose of this study was to provide insight on the nature of creativity as it relates to agricultural communications curriculum—focused on pedagogical strategies and creative assessments. This qualitative case study examined how agricultural communications …