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- Social Media (2)
- 1.07 Agricultural literacy (1)
- 4.02 Communications in industry (1)
- 5.00 NEWS AND MASS MEDIA (1)
- 5.02 Other mass media and pop culture coverage (1)
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- 5.03 Trade and other specialty media (magazines, Web sites/online, print) (1)
- 5.05 Medium-specific journalism (print, broadcast, online) (1)
- 5.06 Newsroom environment, culture, and trends (1)
- 7.02 Empirical-analytic methods (1)
- Animal Welfare (1)
- Antibiotic (1)
- Beef (1)
- Content Analysis (1)
- Diet/Health (1)
- Environment/Sustainability (1)
- Equine (1)
- Horse (1)
- Journalism (1)
- Livestock (1)
- Sentiment Analysis (1)
Articles 1 - 3 of 3
Full-Text Articles in Life Sciences
Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney
Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney
Journal of Applied Communications
Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Journal of Applied Communications
The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. …
A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart
A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart
Journal of Applied Communications
On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers …