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Legal Writing and Research Commons

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Mercer University School of Law

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Full-Text Articles in Legal Writing and Research

Persuasion Principles For Lawyers, Jarome E. Gautreaux Mar 2023

Persuasion Principles For Lawyers, Jarome E. Gautreaux

Mercer Law Review

Lawyers spend a lot of time trying to persuade others. In this, they are not unlike most every other human being. Whether one spouse is trying to get the other to attend a sporting event they normally wouldn’t enjoy, or a car salesperson is trying to convince a potential buyer to buy the latest model convertible, or a doctor is trying to get their patient to stop smoking, all of us engage in persuasion a large portion of the time. It isn’t a stretch to say that persuading others, or at least trying to, is part of the fabric of …


The Centrality Of Metaphor In Legal Analysis And Communication: An Introduction, David T. Ritchie May 2007

The Centrality Of Metaphor In Legal Analysis And Communication: An Introduction, David T. Ritchie

Mercer Law Review

Law, as a domain of human enterprise, is fundamentally discursive in nature. As such, understanding the elements of legal discourse, both analytical and communicative, is vital to understanding the nature of the enterprise. Metaphorical reasoning, and the communication of that reasoning, is one such element. Perhaps metaphor is one among many elements of legal discourse. In this view, metaphor theory would take its place alongside logic, narrative theory, rhetoric, and so on.