Law and Society Commons^™

The Kids Are Alright? The Need For Kidfluencer Protections, Ana Saragoza

American University Journal of Gender, Social Policy & the Law

Introduction

“Maybe guys have your hand on the toy but remember the camera. Leah, I can’t see your face babe, we gotta [sic] see it a little bit.” Nine-year-old identical twins Leah and Ava Clements are comparatively new to influencing, having started at the age of seven. Now at age nine, the twins have over one million followers on Instagram. The twins can earn upwards of ten thousand dollars per sponsored post. The Instagram influencer marketing business is estimated to be valued between five and ten billion dollars. Just as successful are minors who secure equally lucrative sponsorships for product …