Law and Economics Commons^™

El Razonamiento Heurístico Y Algunas Implicaciones En El Análisis Económico Del Derecho: El Caso De Las Normas Sobre Donación De Órganos Humanos V2, Daniel Monroy

Daniel A Monroy C

The following article contributes to the latest discussions and judgments that have taken place on the more important postulates of the Economic Analysis of Law. It exists an even nascent line of thought in economics that has accordingly questioned the behaviors of the individuals in the real world; this nascent movement is known as the “Behavioral Economics”, which through the “heuristics” and other hypotheses states a series of contrary ideas to the ones that the neoclassical economics have defended for more than a century.

All the preceding has an evident effect regarding the Economic Analysis of Law. Understanding this situation …

Teoría Prospectiva, Efecto Marco Y Los Mensajes De Disuasión De Consumo De Tabaco En Colombia, Daniel Monroy

Daniel A Monroy C

The main target of this reflex paper is to explain some ideas about behavioral economics, such as the Prospect Theory and the framing effect, as well as its possible implications for the law, especially in the context of tobacco control law in Colombia and the current package warning labels. The paper concludes that these warnings have the potential to reduce the tobacco consumption. However the effectiveness of these messages could be increased if the information is reframed in an alternative way.

This paper is based in other one called: "ANÁLISIS ECONÓMICO-CONDUCTUAL DE LA REGULACIÓN ANTITABACO EN COLOMBIA: El efecto marco …

Análisis Económico-Conductual De La Regulación Antitabaco En Colombia: El Efecto Marco Y La Fuerza De Voluntad Limitada, Daniel Monroy

Daniel A Monroy C

This paper explains some ideas about behavioral economics, such as the framing effect and the bounded willpower, and its possible implications for the law, especially in the context of tobacco control law in Colombia. The paper concludes that the current warnings on cigarette packages have the potential to reduce the tobacco consumption. However the effectiveness of these messages could be increased if the information is reframed; likewise, the paper shows that the legal ban of cigarette retail market, doesn’t weigh up the negative consequences of bounded willpower, which can lead paradoxically to encourage smoking.