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Entertainment, Arts, and Sports Law Commons™
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Full-Text Articles in Entertainment, Arts, and Sports Law
Corporate Sponsorships Of Sports And Entertainment Events: Considerations In Drafting A Sponsorship Management Agreement , Gregory J. Heller, Jeffrey A. Hechtman
Corporate Sponsorships Of Sports And Entertainment Events: Considerations In Drafting A Sponsorship Management Agreement , Gregory J. Heller, Jeffrey A. Hechtman
Marquette Sports Law Review
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Sports Notes, Wornie L. Reed
Sports Notes, Wornie L. Reed
Trotter Review
The big-business nature of college sports is becoming increasingly apparent. Each of the four schools with basketball teams in the 1990 "Final Four" received $1,430,000, while the 64 invited teams were guaranteed at least $286,000 each. On top of this, the National Collegiate Athletic Association (NCAA) recently signed a $1 billion basketball deal with CBS television, ensuring that the take for individual schools will be greater in the future. College athletes are producing this revenue without remuneration other than their scholarships, which pale in comparison to the revenue they generate.