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Social and Behavioral Sciences

NCAA

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Full-Text Articles in Entertainment, Arts, and Sports Law

The Ncaa's Breaking Point For Equal Opportunity: A Title Ix Perspective On Name, Image, And Likeness Sponsorship Legislation, Joshua C. Sorbe Apr 2020

The Ncaa's Breaking Point For Equal Opportunity: A Title Ix Perspective On Name, Image, And Likeness Sponsorship Legislation, Joshua C. Sorbe

Honors Thesis

This paper analyzes the efficacy of Title IX when considering national name, image, and likeness (NIL) legislation and NCAA Division I athletic department expenditure behavior. To answer this question, I analyzed Title IX’s legislative history, current compliance rules, recent litigation, and academic literature. Using publicly-available data reported to the US Department of Education, I performed regression analysis on institutional characteristics and expenditure behaviors to assess the impact that spending behavior has on gender equity. My results show that revenue-generating sports had a large impact on spending equity, and disparities in expenditures are more distinct than participation. Ultimately, the market-based exceptions …


Sports Notes, Wornie L. Reed Jun 1990

Sports Notes, Wornie L. Reed

Trotter Review

The big-business nature of college sports is becoming increasingly apparent. Each of the four schools with basketball teams in the 1990 "Final Four" received $1,430,000, while the 64 invited teams were guaranteed at least $286,000 each. On top of this, the National Collegiate Athletic Association (NCAA) recently signed a $1 billion basketball deal with CBS television, ensuring that the take for individual schools will be greater in the future. College athletes are producing this revenue without remuneration other than their scholarships, which pale in comparison to the revenue they generate.