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Entertainment, Arts, and Sports Law Commons™
Open Access. Powered by Scholars. Published by Universities.®
Right of publicity; privacy; data privacy; passing off; trademark; infringement; misappropriation; United Kingdom; UK; United States; US; California; New York; European Union; EU; social media; micro-influencer; intellectual property; IP; data protection; K Data Protection Act; General Data Protection Regulation; GDPR; California Consumer Privacy Act; CCPA; California Privacy Rights Act; CPRA; international; commercial; internet; online; brand; extraterritorial; identity; personal data; publicity; personality; likeness; persona
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Full-Text Articles in Entertainment, Arts, and Sports Law
From The Golden Gate To London: Bridging The Gap Between Data Privacy And The Right Of Publicity, Kristin Kuraishi
From The Golden Gate To London: Bridging The Gap Between Data Privacy And The Right Of Publicity, Kristin Kuraishi
Brooklyn Journal of International Law
Currently, there is no global standard or recognition for the right of publicity. Even within the United States, the recognition, scope, and protections vary by state. As the world becomes increasingly reliant on social media for news, information, communication, and recommendations, micro-influencers and non-celebrities require a way to control their developed and curated name, image, and likeness from unauthorized commercial uses by others. Advertising is occurring more frequently online, and brands recognize the power that micro-influencers have on commerce. Some countries, like the United Kingdom, do not recognize the right of publicity, potentially leaving many individuals without recourse for the …