Consumer Protection Law Commons^™

“Las Nociones 'Consumidor Medio' Y 'Miembro Medio De Un Grupo Particular De Consumidores' En El Reglamento N° 1924/2006 (Declaraciones Nutricionales Y De Propiedades Saludables En Los Alimentos)”, Luis González Vaqué

Luis González Vaqué

It is important that claims on foods can be understood by the consumer and it is appropriate to protect all consumers from misleading claims. However, since the enactment of Council Directive 84/450/EEC of 10 September 1984 concerning misleading and comparative advertising, the Court of Justice of the European Communities has found it necessary in adjudicating on advertising cases to examine the effect on a notional, typical consumer. In line with the principle of proportionality, and to enable the effective application of the protective measures contained in it, this Regulation takes as a benchmark the average consumer, who is reasonably well-informed …