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Consumer Protection Law Commons

Open Access. Powered by Scholars. Published by Universities.®

Science and Technology Law

PDF

Brooklyn Law School

2021

Personal data; California Consumper Privacy Act; CCPA; consumer data; data privacy; anti-discrimination provision; financial incentives exception; ambiguity; legislation; legislative intent; internet; data marketplace; Gramm-Leach-Bliley Act; Securities and Exchange Act; Federal Trade Commission Act; Consumer Financial Protection; Federal Trade Commission; FTC; FTC v. Wyndham Worldwide; hacking; Cambridge Analytica; data mining; scandal; Donald Trump; Facebook; business regulation; compliance; reasonable relationship; corporate finance; disclosure;

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Full-Text Articles in Consumer Protection Law

The Commodification Of Personal Data And The Road To Consumer Autonomy Through The Ccpa, Blaire Rose May 2021

The Commodification Of Personal Data And The Road To Consumer Autonomy Through The Ccpa, Blaire Rose

Brooklyn Journal of Corporate, Financial & Commercial Law

The internet has transformed into a museum of personal information collected through the digital footprint we leave behind after each act performed on the web. Businesses have monetized this collection of personal data in various ways. For instance, many companies analyze this information through predicting analytics and data profiling to identify consumer interests that they can exploit as a means to generate revenue. Though user data promotes many benefits for businesses and consumers alike, the recent data breaches of massive companies, coupled with hazy privacy disclosures that beget consent disputes, have left both users and businesses perturbed and exposed to …