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Full-Text Articles in Communications Law
"Times They Are A Changin'" - Can The Ad Tech Industry Survive In A Privacy Conscious World?, Meaghan Donahue
"Times They Are A Changin'" - Can The Ad Tech Industry Survive In A Privacy Conscious World?, Meaghan Donahue
Catholic University Journal of Law and Technology
The "ad tech ecosystem" is a web of interconnected technologies and intermediaries that facilitate targeted advertising based on consumer data, and supports the free internet while providing users with promotional content relevant to their interests. However, in recent years, lawmakers and consumer advocates have highlighted the dangers associated with the unregulated use of consumer data for advertising purposes, prompting a flurry of legislative action at both the state and federal levels. These various laws and proposed bills impose new challenges on the ad tech industry--threatening to fundamentally change the way the business operates. However, through innovation and creative thinking, the …
Targeted Advertising And The First Amendment: Student Privacy Vs. Protected Speech, Marco Crocetti
Targeted Advertising And The First Amendment: Student Privacy Vs. Protected Speech, Marco Crocetti
Catholic University Journal of Law and Technology
No abstract provided.