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Full-Text Articles in Law
The Elevator Speech, Christopher J. Smiley
The Elevator Speech, Christopher J. Smiley
The Journal of the Michigan Dental Association
This editorial discusses the effectiveness of crafting an "elevator speech" for concise and impactful communication in various scenarios. Leaders at a previous MDA Board of Trustees orientation were trained to construct brief, efficient presentations of two to five minutes. The process involves targeting the audience's needs, focusing on critical points, and concluding with a call to action. Examples are given for addressing questions on MDA membership benefits, emphasizing volunteer contributions, services, resources, and the value of the MDA Journal. The editorial encourages readers to adopt these strategies for efficient communication in professional and public settings.
New Strategies For An Old Medium: The Weekly Radio Addresses Of Reagan And Clinton, Lori Cox Han
New Strategies For An Old Medium: The Weekly Radio Addresses Of Reagan And Clinton, Lori Cox Han
Political Science Faculty Articles and Research
"While a rich literature exists on presidential communications (including the public/rhetorical presidency and the presidential/press relationship), only recently have presidential scholars begun to analyze weekly radio addresses as an important primary unit of analysis (Rowland and Jones 2002; Sigelman and Whissell 2002a, 2002b). This article analyzes how the use of radio has fit into the overall development of White House communication strategies during the television age, and takes an in-depth look at how Reagan and Clinton used weekly radio addresses to communicate with both the American public and the news media. Specifically, the issues considered here include the strategy development …