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Full-Text Articles in Law
Secret Consumer Scores And Segmentations: Separating Consumer 'Haves' From 'Have-Nots', Amy J. Schmitz
Secret Consumer Scores And Segmentations: Separating Consumer 'Haves' From 'Have-Nots', Amy J. Schmitz
Faculty Publications
“Big Data” is big business. Data brokers profit by tracking consumers’ information and behavior both on- and offline and using this collected data to assign consumers evaluative scores and classify consumers into segments. Companies then use these consumer scores and segmentations for marketing and to determine what deals, offers, and remedies they provide to different individuals. These valuations and classifications are based on not only consumers’ financial histories and relevant interests, but also their race, gender, ZIP Code, social status, education, familial ties, and a wide range of additional data. Nonetheless, consumers are largely unaware of these scores and segmentations, …
Scholarship Repository Launch Prezi, Cynthia W. Bassett
Scholarship Repository Launch Prezi, Cynthia W. Bassett
Faculty Publications
This Prezi was used as a presentation to introduce the University of Missouri School of Law Scholarship Repository to the faculty and students of the school.
Scholarship Repository Launch Brochure, Cynthia W. Bassett
Scholarship Repository Launch Brochure, Cynthia W. Bassett
Faculty Publications
This brochure is introduces the University of Missouri School of Law Scholarship Repository to the faculty and students of the school. It outlines the services provided by the library in support of the Repository and our plans for its continued growth.
Products Liability--An Analysis Of Market Share Liability, David A. Fischer
Products Liability--An Analysis Of Market Share Liability, David A. Fischer
Faculty Publications
In Sindell v. Abbott Laboratories the Supreme Court of California created the market share liability theory of recovery for products liability cases. The innovative Sindell theory, which applies to certain products liability cases in which causation is either questionable or difficult to prove, departed significantly from the traditional tort principles of causation and liability. The theory allows plaintiffs to recover damages for their injuries, but it discounts the defendant's liability by the probability that it did not cause the harm.