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Operations Research, Systems Engineering and Industrial Engineering Commons™
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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
Social Network Enhanced Digital City Management And Innovation Success: A Prototype Design, Bih-Ru Lea, Wen-Bin Yu, Prashanth Kannan
Social Network Enhanced Digital City Management And Innovation Success: A Prototype Design, Bih-Ru Lea, Wen-Bin Yu, Prashanth Kannan
Journal of International Technology and Information Management
Innovation is the process by which knowledge is transformed into products and services which in turn fuels economic development to create wealth and generates improvements in the standard of living. With the advance of technology, social networks that play a fundamental role as a medium for the spread of information, ideas, and influence among its members have taken a form of digital city to offer a range of online services, including access to social environments, community services, and e-commerce to its infohabitants. This study investigates how social network theories can be used to design and manage a web-based digital city …
Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch
Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch
Journal of International Technology and Information Management
This paper explores the relationship between web site design, public relations strategy, and a consumer’s intention to return to a web site. This relationship is defined through a model that explores the influence of information satisfaction, particularly when the web site design is congruent with the consumer’s expectations. The public relations dimension extends the consumer web site design model by interjecting a long-term focus on relationship building that organizations will need to make electronic commerce a viable investment in information technology resources. This is significant because it recognizes the importance of developing loyalty and trust online.