Operations Research, Systems Engineering and Industrial Engineering Commons^™

Joint Determination Of Rack Configuration And Shelf Space Allocation To Maximize Retail Impulse Profit, Uttam Karki

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For brick-and-mortar retailers to be successful, it is critical for them to optimally design their rack layout and place products in order to draw attention of shoppers. Literature suggests that racks placed at acute (or obtuse) angles to the main aisle frequented by shoppers can enhance visibility of products compared to racks placed orthogonally (i.e., 90˚). Placing products with high impulse purchase potential in the resulting highly visible locations on the rack can increase shopper impulse purchases. However, placing racks at angles other than 90˚ can increase the required floor space. Additionally, while reducing the height of the racks just …