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Exploratory Study Of The Adoption And Use Of The Smartphone Technology In Emerging Regions: Case Of Saudi Arabia, Fahad Abdulaziz Aldhaban
Exploratory Study Of The Adoption And Use Of The Smartphone Technology In Emerging Regions: Case Of Saudi Arabia, Fahad Abdulaziz Aldhaban
Dissertations and Theses
Users' acceptance of a new information technology (IT) is considered to be a key determinant factor of its success. Also, studying users' adoption and use of new IT plays an important role in determining users' needs and reducing business risk, especially in industry segments with rapid changes in IT such as Smartphone technology. Such rapid evolution is influencing consumers' behaviors, their daily lifestyle, the manner of conducting their activities and their ways of consuming and using information.
Smartphone technology holds a promising future with an expected global market that could reach US $258 billion by the end of year 2015 …